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Home > In Focus > Innovating, Rebuilding & Reshaping The Industry A Q&A With Accor's Duncan O'Rourke
Podcast: In Focus
Episode:

Innovating, Rebuilding & Reshaping The Industry A Q&A With Accor's Duncan O'Rourke

Category: Business
Duration: 00:16:21
Publish Date: 2021-08-26 15:54:08
Description: In this podcast we were joined by Accor's CEO of Northern Europe, Duncan O'Rourke, to discuss how the hotel company has seen strong growth in the luxury market, a sector O'Rourke is very familiar with having worked with Kempinski Hotels previous to Accor, where he oversaw the worldwide operations for their luxury brands. O 'Rourke said focusing on the lifestyle segment for Accor has energised the Accor brand and forms a part of their strategy which has paid off throughout the pandemic as brands such as Wojo offered smart flexible working spaces as well as a diverse portfolio of extended stay and branded residential offerings.
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