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Home > Behind the Numbers: eMarketer Podcast > The Daily: How Much is Ad Spend Wavering, Co-Exclusive Streaming, and The Perfect Ad Song | Aug 22, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Daily: How Much is Ad Spend Wavering, Co-Exclusive Streaming, and The Perfect Ad Song | Aug 22, 2022
Category: Business
Duration: 00:24:34
Publish Date: 2022-08-22 04:01:00
Description:

On today's episode, we discuss how much ad spending has wavered so far, what to make of Procter & Gamble cutting back on ad spending, and what our outlook is for the rest of 2022 and beyond. "In Other News," we talk about whether co-exclusive streaming rights will catch on and how agencies pick the perfect song for their ads. Tune in to the discussion with our analyst Paul Verna.

 

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