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Home > Behind the Numbers: eMarketer Podcast > The Daily: CDP Success, Meaningful Customer Metrics, and Clothing Sizes for All | May 26, 0222
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Daily: CDP Success, Meaningful Customer Metrics, and Clothing Sizes for All | May 26, 0222

Category: Business
Duration: 00:19:20
Publish Date: 2022-05-26 04:01:00
Description:

On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.

 

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