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Home > Behind the Numbers: eMarketer Podcast > Brand Anatomy: How Best Western Leveraged Loyalty and Refined Messaging to Attract Today’s Travelers | Apr 20, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Brand Anatomy: How Best Western Leveraged Loyalty and Refined Messaging to Attract Today’s Travelers | Apr 20, 2022
Category: Business
Duration: 00:26:04
Publish Date: 2022-04-20 04:01:00
Description:

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
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