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Home > Behind the Numbers: eMarketer Podcast > Reimagining Retail: How D2C Brands are Dealing with Facebook Attribution Dilution | Apr 13, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Reimagining Retail: How D2C Brands are Dealing with Facebook Attribution Dilution | Apr 13, 2022

Category: Business
Duration: 00:34:01
Publish Date: 2022-04-13 04:01:00
Description:

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

 

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