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Home > Behind the Numbers: eMarketer Podcast > Brand Anatomy: How The New York Times Leverages Brand Campaigns for Digital Transformation and Subscriber Growth | Apr 6, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Brand Anatomy: How The New York Times Leverages Brand Campaigns for Digital Transformation and Subscriber Growth | Apr 6, 2022
Category: Business
Duration: 00:24:13
Publish Date: 2022-04-06 04:01:00
Description:

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.

 

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