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Home > Behind the Numbers: eMarketer Podcast > Brand Anatomy: How Bank of America builds its brand through dedication to customer experience | Mar 23, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience | Mar 23, 2022
Category: Business
Duration: 00:25:20
Publish Date: 2022-03-23 04:01:00
Description:

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

 

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