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Home > Behind the Numbers: eMarketer Podcast > Snapchat and Twitter’s Q4, Pivoting Toward Professional Content, and Mid-Roll Ads in Snapchat Stories | Feb 24, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Snapchat and Twitter’s Q4, Pivoting Toward Professional Content, and Mid-Roll Ads in Snapchat Stories | Feb 24, 2022
Category: Business
Duration: 00:19:59
Publish Date: 2022-02-24 05:01:00
Description:

On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.

 

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