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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		How Much ’Squid Game’ Helped Netflix, Inflated TV Ad Spending and A Single TV Currency \| Nov 2, 2021
	Category:		Business
	Duration:		00:19:30
	Publish Date:		2021-11-02 00:00:00
	Description:		On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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