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Home > Behind the Numbers: eMarketer Podcast > The Key Social Trends of 2022: Viral Commerce, Micro-Influencers, and More | Jan 11, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Key Social Trends of 2022: Viral Commerce, Micro-Influencers, and More | Jan 11, 2022

Category: Business
Duration: 00:22:15
Publish Date: 2022-01-11 05:01:00
Description:

On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

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