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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		Brand Anatomy: How LensDirect Leveraged Subscriptions to Build an Upstart D2C Company \| Oct 27, 2021
	Category:		Business
	Duration:		00:23:10
	Publish Date:		2021-10-27 00:00:00
	Description:		It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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