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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: More Consolidation as Leading Digital Publishers Gobble Ad Spend | October 2, 2019
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: More Consolidation as Leading Digital Publishers Gobble Ad Spend | October 2, 2019
Category: Business
Duration: 00:26:52
Publish Date: 2019-10-02 00:00:00
Description: eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.
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