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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: Marketing on Mobile, Alibaba Ads, and the Significance of TikTok | October 16, 2019
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: Marketing on Mobile, Alibaba Ads, and the Significance of TikTok | October 16, 2019

Category: Business
Duration: 00:29:24
Publish Date: 2019-10-16 00:00:00
Description: eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?
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