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Home > Behind the Numbers: eMarketer Podcast > Are CMOs Relevant, Smartphones Rebound, and Watching Separate Shows Together | November 18, 2019
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Are CMOs Relevant, Smartphones Rebound, and Watching Separate Shows Together | November 18, 2019
Category: Business
Duration: 00:36:32
Publish Date: 2019-11-18 00:00:00
Description: eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.
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