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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Mismeasuring Digital Ads...Quantitative Fallacy and The Click \| January 9, 2020
	Category:		Business
	Duration:		00:38:04
	Publish Date:		2020-01-09 00:00:00
	Description:		The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it's time for marketers to wake up from the dream of perfect measurement.
	Total Play:		0