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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: The Next Phase of Programmatic Maturity? \| February 5, 2020
	Category:		Business
	Duration:		00:24:00
	Publish Date:		2020-02-05 00:00:00
	Description:		For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.
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