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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Building Brands in a Performance-Driven Digital World \| February 19, 2020
	Category:		Business
	Duration:		00:29:06
	Publish Date:		2020-02-19 00:00:00
	Description:		The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive director at VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.
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