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Home > Behind the Numbers: eMarketer Podcast > The Role of Influencers in the Purchase Process | February 25, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Role of Influencers in the Purchase Process | February 25, 2020
Category: Business
Duration: 00:29:54
Publish Date: 2020-02-25 00:00:00
Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.
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