Search

Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19 | April 1, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19 | April 1, 2020

Category: Business
Duration: 00:30:36
Publish Date: 2020-04-01 00:00:00
Description: The coronavirus pandemic and its effects on the economy have upended media plans. eMarketer forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk about research on what advertisers are doing to respond and which channels are getting hit hardest, as well as what current developments might mean for our next US digital ad spending forecast.
Total Play: 0