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Home > Behind the Numbers: eMarketer Podcast > Live TV vs. Video During the Pandemic, HBO Max's Launch and Empathy-Led Marketing | April 22, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Live TV vs. Video During the Pandemic, HBO Max's Launch and Empathy-Led Marketing | April 22, 2020
Category: Business
Duration: 00:31:04
Publish Date: 2020-04-22 00:00:00
Description: eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what people in quarantine are watching. Will TV advertising dip? Which streaming services will gobble up new users? They then talk about Apple's new iPhone, how HBO Max plans to launch and empathy-led marketing.
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