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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		COVID-19 Changed Influencers, Offensive Replies and TikTok's Call-to-Action Buttons \| May 19, 2020
	Category:		Business
	Duration:		00:38:30
	Publish Date:		2020-05-19 00:00:00
	Description:		eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.
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