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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		OOH Advertising Now Everyone’s Inside, College Football Inventory and SMB's on Social \| Aug 18, 2020
	Category:		Business
	Duration:		00:35:44
	Publish Date:		2020-08-18 00:00:00
	Description:		eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.
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