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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Advertising in the Personal, Permissioned Environment of Email \| Sep 2, 2020
	Category:		Business
	Duration:		00:24:28
	Publish Date:		2020-09-02 00:00:00
	Description:		Publishers have renewed their focus on connecting directly with consumers via email after years of intermediation on social platforms. Kerel Cooper, senior vice president of global marketing at LiveIntent, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how consumers are engaging with those messages, and how publishers are monetizing them with ads.
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