Search

Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic | Sep 16, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic | Sep 16, 2020
Category: Business
Duration: 00:26:52
Publish Date: 2020-09-16 00:00:00
Description: "Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.
Total Play: 0