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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		What Is Connected TV, and What Is Driving Its Growth? \| Sep 22, 2020
	Category:		Business
	Duration:		00:34:01
	Publish Date:		2020-09-21 00:00:00
	Description:		eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.
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