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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: Taking the Pulse of B2B Digital Advertising | Sep 23, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: Taking the Pulse of B2B Digital Advertising | Sep 23, 2020

Category: Business
Duration: 00:29:44
Publish Date: 2020-09-23 00:00:00
Description: B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events.
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