Search

Home > Behind the Numbers: eMarketer Podcast > The Pandemic Effect on Business Metrics, Facebook Attribution and Prime Day Gets a Day | Oct 6, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Pandemic Effect on Business Metrics, Facebook Attribution and Prime Day Gets a Day | Oct 6, 2020
Category: Business
Duration: 00:38:52
Publish Date: 2020-10-06 00:00:00
Description: The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.
Total Play: 0