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Home > Behind the Numbers: eMarketer Podcast > What Makes a Best-in-Class Email Program, Nielsen's ID Graph, and Measuring Video Ads | Nov 30, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

What Makes a Best-in-Class Email Program, Nielsen's ID Graph, and Measuring Video Ads | Nov 30, 2020
Category: Business
Duration: 00:34:04
Publish Date: 2020-11-30 00:00:00
Description: eMarketer principal analysts at Insider Intelligence Jeremy Goldman and Nicole Perrin discuss how the pandemic changed email, what consumers want from it, and how to build a best-in-class campaign. They then talk about Nielsen's new ID graph, measuring digital video ads, and how out-of-home advertising is doing.
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