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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: What to Expect for Mobile Ads in 2021 | Dec 16, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: What to Expect for Mobile Ads in 2021 | Dec 16, 2020
Category: Business
Duration: 00:32:46
Publish Date: 2020-12-16 00:00:00
Description: US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
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