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Home > Behind the Numbers: eMarketer Podcast > What Insider Intelligence Analysts Expect in 2021: SMS marketing, parents and CX ROI | Dec 23, 2020
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

What Insider Intelligence Analysts Expect in 2021: SMS marketing, parents and CX ROI | Dec 23, 2020
Category: Business
Duration: 00:21:22
Publish Date: 2020-12-23 00:00:00
Description: eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
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