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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Marketers' Biggest Measurement Challenges \| Feb 10, 2021
	Category:		Business
	Duration:		00:30:30
	Publish Date:		2021-02-10 00:00:00
	Description:		Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.
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