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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Why Interoperability Is the Future of Identity \| Feb 24, 2021
	Category:		Business
	Duration:		00:25:04
	Publish Date:		2021-02-24 00:00:00
	Description:		Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.
	Total Play:		0