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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		Brand Mentality™ and the Future-Forward Marketing Revolution \| Feb 25, 2021
	Category:		Business
	Duration:		00:34:48
	Publish Date:		2021-02-25 00:00:00
	Description:		Sightly's chief revenue officer and general manager Adam Katz, Walton Issacson's managing director of digital Albert Thompson, and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid shift in opinions during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.
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