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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		Working on Your Mid-Funnel (Mid-Range) Game, Peloton Apparel and DTC CPG Sales \| Mar 1, 2021
	Category:		Business
	Duration:		00:35:18
	Publish Date:		2021-03-01 00:00:00
	Description:		On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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