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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Talking TikTok with Movers + Shakers \| Mar 24, 2021
	Category:		Business
	Duration:		00:25:42
	Publish Date:		2021-03-24 00:00:00
	Description:		We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.
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