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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: What to Expect From the AppTrackingTransparency Update | Apr 14, 2021
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: What to Expect From the AppTrackingTransparency Update | Apr 14, 2021
Category: Business
Duration: 00:33:22
Publish Date: 2021-04-14 00:00:00
Description: Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.
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