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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: What's Coming Up for Programmatic in the Next 10 Years \| Apr 21, 2021
	Category:		Business
	Duration:		00:26:36
	Publish Date:		2021-04-21 00:00:00
	Description:		Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.
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