Search


	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		Some Brand New Q1 Forecasts, Say-Through Rates and Host-Read vs. Preproduced Ads \| Apr 27, 2021
	Category:		Business
	Duration:		00:36:34
	Publish Date:		2021-04-27 00:00:00
	Description:		On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, principal analyst Jeremy Goldman and forecasting analyst at Insider Intelligence Peter Vahle.
	Total Play:		0