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Home > Behind the Numbers: eMarketer Podcast > How Addressability and Measurability are Changing in Digital Advertising | Apr 29, 2021
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

How Addressability and Measurability are Changing in Digital Advertising | Apr 29, 2021
Category: Business
Duration: 00:30:31
Publish Date: 2021-04-29 00:00:00
Description: Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.
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