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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		How Prime Day '21 Did, Shopify Buys AR Platform and Facebook Brings Shops to WhatsApp \| Jul 06, 2021
	Category:		Business
	Duration:		00:27:51
	Publish Date:		2021-07-06 00:00:00
	Description:		On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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