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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		How Americans Are Watching Sports, Upfronts Takeaways, and Spanish Language Streaming \| Jul 7, 2021
	Category:		Business
	Duration:		00:30:47
	Publish Date:		2021-07-07 00:00:00
	Description:		On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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