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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: What Advertisers Want From Digital's Fastest-Growing Media Channels | Jul 21, 2021
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: What Advertisers Want From Digital's Fastest-Growing Media Channels | Jul 21, 2021
Category: Business
Duration: 00:28:44
Publish Date: 2021-07-21 00:00:00
Description: eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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