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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		The Ad Platform: Bringing Content Signals to Video Ad Impressions \| Jul 28, 2021
	Category:		Business
	Duration:		00:34:14
	Publish Date:		2021-07-28 00:00:00
	Description:		Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
	Total Play:		0