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Home > Behind the Numbers: eMarketer Podcast > The Ad Platform: What Advertisers Need to Know About Affiliate Marketing | Aug 11, 2021
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Ad Platform: What Advertisers Need to Know About Affiliate Marketing | Aug 11, 2021
Category: Business
Duration: 00:23:22
Publish Date: 2021-08-11 00:00:00
Description: Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together. For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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