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Home > Behind the Numbers: eMarketer Podcast > B2B and Beyond, Instagram Shops Tab Ads and How Much is Spent on Influencer Marketing | Aug 16, 2021
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

B2B and Beyond, Instagram Shops Tab Ads and How Much is Spent on Influencer Marketing | Aug 16, 2021
Category: Business
Duration: 00:28:21
Publish Date: 2021-08-16 00:00:00
Description: On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom. For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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