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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		D2C Brands' Next Playbook, Loyalty Program Expectations and Contextual Significance \| Sep 15, 2021
	Category:		Business
	Duration:		00:21:26
	Publish Date:		2021-09-15 00:00:00
	Description:		On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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