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	Podcast:		Behind the Numbers: eMarketer Podcast
	Episode:		Where Social Media is Taking AR, LinkedIn Shuts Stories and Authentic Social Commerce \| Sep 23, 2021
	Category:		Business
	Duration:		00:20:32
	Publish Date:		2021-09-23 00:00:00
	Description:		On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg. For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence
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