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Home > The OneUp Project > Cracking the Business Code: Strategies That Stand the Test of Time
Podcast: The OneUp Project
Episode:

Cracking the Business Code: Strategies That Stand the Test of Time

Category: Business
Duration: 00:51:56
Publish Date: 2025-03-31 16:56:47
Description: What separates a good business from a truly great one? In this episode, I sit down with Bugra Altuntas, the writer and creator behind Founder Marketer, one of my favourite newsletters on business and marketing.

Bugra has spent HOURS studying the patterns behind transformational companies, and he’s also a hotel owner, bringing a unique perspective on both digital and physical businesses.

What we discuss;

✅ The biggest factors behind successful businesses—past, present, and future
✅ Why founder obsession and niche expertise create cult-like customer loyalty
✅ Painkiller vs. vitamin products—and why solving urgent problems wins every time
✅ The unexpected lessons Bugra has learned from running a physical business
✅ The future of business and marketing—what founders should be paying attention to

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Thank you for listening, it means so much to me. Please leave a comment, rating or review if you’re enjoying and we will chat in the next episode. 

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sarah@theoneupproject.nz  

Disclaimer: All opinions are my own, please seek professional financial advice.
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