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Home > Techdirt > Lies, Damned Lies & Audience Metrics
Podcast: Techdirt
Episode:

Lies, Damned Lies & Audience Metrics
Category: Technology
Duration: 00:55:52
Publish Date: 2018-02-20 20:16:03
Description: In 2016, mostly out of frustration, I wrote a post about how traffic is fake, audience numbers are garbage, and nobody knows how many people see anything. My feelings haven't changed much, and neither has the digital advertising ecosystem. And since regular podcast co-host Dennis Yang runs a digital metrics company, it only made sense for us to hash it out on an episode all about audience measurement and how it shapes online advertising. 2016 Post: https://tdrt.io/fOt
Total Play: 0