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Home > Super Creative > Cherie Metcalfe - Pepper & Me
Podcast: Super Creative
Episode:

Cherie Metcalfe - Pepper & Me
Category: Business
Duration: 01:55:20
Publish Date: 2026-02-05 07:19:05
Description:

Today on the podcast I speak to Cherie Metcalfe, founder of Pepper & Me – a Tauranga based food brand that believe food should be bold, exciting and never a chore. Their salts, sauces, and seasonings are designed to make cooking easier and bring big flavour to every meal.

 

Pepper & Me grew from Cherie’s background as a chef and a very practical idea. Helping people cook great food at home without overcomplicating it. Built on the idea that good food should be simple, flavourful and accessible, the business has grown to include a range of more than 80 products, cookbooks, and a highly engaged online community.

 

In this conversation, Cherie shares the story behind the brand’s growth, from its early beginnings through to becoming a well-recognised name in New Zealand households.

 

What I loved about this conversation is how open, funny and down-to-earth Cherie is. She’s incredibly generous with her story, an open book when it comes to the realities of building a business, and very clear on the values that underpin everything Pepper & Me does. That authenticity comes through strongly in the way she talks about community, trust, and the importance of connection over constant selling.

 

I loved my kōrero with Cherie and I know you will too.

 

After this conversation, visit the Pepper & Me website at www.pepperandme.co.nz and find @pepperandme on Instagram.

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